Everything You Know About Business is Wrong: How to unstick your thinking and upgrade your rules of thumb by Alastair Dryburgh

Author:Alastair Dryburgh
Language: eng
Format: mobi
ISBN: 9780755361748
Publisher: Headline
Published: 2011-08-03T14:00:00+00:00

There are some new products coming up, securing the future. There are some products in the middle of their lives, which are generating nice profits. Then there are some products coming to the end of their lives. They are probably declining in volume, which gives you the opportunity to make them seriously profitable for a little while, in effect by ‘breaking’ them. They will be finished soon, so you can take some decisive action in the knowledge that the worst it will do is accelerate the process. You can afford to take a very hard line on pricing; any customers still using these almost-obsolete products are probably very attached to them, and many of your competitors have stopped making them. Alternatively, you could cut back on marketing support for these end-of-life products. It saves money, and these products aren’t gaining new customers anyway. They are almost broken.

On the other hand, if the picture looks like this, you have more of a problem.

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